Challenge
A global ecommerce marketplace faced rising competitive threats from growing refurbished tech-focused companies.
The company wanted to analyze the online seller refurbished market, competition, and supply chain to size the opportunity and identify strategic levers to win the vertical.
Approach
- Analyzed the online seller refurbished market, competition, and supply chain to size the opportunity and identify strategic levers to enable client’s right to win the global refurbished vertical
- Identified ways to drive growth and engage consumers
- Benchmarked against 6 key competitors and new entrants to identify capability gaps and strengths to leverage
- Identified opportunities to enhance marketing efforts
Results
Identified global online seller refurbished market opportunity of $21B with a 7% CAGR for 5 years
Developed go to market strategies and specific tactics to win focus vertical dependent upon each sub-category
Provided insights to augment the initial insights for additional input into the seller refurbished commercial strategy