Insight
6 Barriers to Becoming a Data-Driven Company
Nick Kramer was quoted in this article in CIO Online looking at the barriers that prevent companies from becoming data driven.
Learn MoreNick Kramer, Vice President Digital and Analytics, and John Blankenbaker, Principal Data Scientist, were quoted in a Retail TouchPoints special report on the great potential they see for intent data.
Nick looks at the potential for a highly personalized customer experience stating, “When grouped together, retail marketers can uncover new ways to engage with these shoppers, while extrapolating engagement patterns to better interact with similar audiences.”
John positions intent data as a lens into the mind of a customer expressing, “Intent data is where you see the actual choice set — both in terms of moving up and down the price ladder but also as to which products might be exchangeable in the customer’s mind.”
Both Nick and John agree that companies will win by supplementing their own data with large amounts of purchased and acquired data and that ultimately, intent data is essential to the personalization of the customer experience.
Download the full report here.
Nick Kramer serves as Vice President, Digital – Analytics at SSA & Company
John Blankenbaker serves as the Principal Data Scientist at SSA & Company
Nick Kramer was quoted in this article in CIO Online looking at the barriers that prevent companies from becoming data driven.
Learn MoreWe are pleased to announce the addition of Pierre Buhler as a Managing Director. Pierre will have a focus on Banking and the use of technology, client digitization, and data analytics to drive business results in the US and Europe.
Learn MoreNick Kramer was featured in this Retail TouchPoints article about ways retailers can leverage data and digital tools to personalize the customer experience.
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