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Matt Katz Interviewed by Retail Dive: “How the coronavirus altered DTC’s relationship with brick and mortar”
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Insight
Matt Katz Interviewed by Retail Dive: “How the coronavirus altered DTC’s relationship with brick and mortar”
Matt Katz, Managing Partner and Head of Retail & Consumer Packaged Goods was interviewed by Retail Dive on shifting trends in the Direct to Consumer market towards investing in brick-and-mortar locations. Matt looks at the strategy behind this shift, “Direct-to-consumer brands recognized that opening stores provided additional connectivity with a customer so that it wasn’t simply transactional.” He goes on to explain how the added relationship benefits make investing in real estate worthwhile, even in a pandemic.
You can read the full story here.
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