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Matt Katz Quoted in BoF: “How E.l.f. Made a Comeback”

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Matt Katz Quoted in BoF: “How E.l.f. Made a Comeback”

Matt Katz, Managing Partner and Head of Retail & Consumer Packaged Goods was recently quoted in BoF about his take on Elf Cosmetics digitally-fueled turnaround. He emphasizes the importance of driving growth growing without straying too far from a company’s core, “The challenge will be growing new labels without sacrificing momentum at the core brand. You don’t want to take a five to 20 percent growth business and make it a 2 [to] 7 percent growth businesses with twice as much overhead.”

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