Matt Katz shares strategies retailers can leverage to capitalize on the booming experiential economy in this Retail Brew article.

Matt reflects on the shifting priorities of consumers, “As consumers may be shifting their spending from gifts back toward experiences, brands that capitalize on this trend—with curated travel accessories, experiential gifts, or offerings that prioritize moments over material items—will do better.”

He outlines the potential impact of tariffs in 2025, “Pricing, availability, and quality will also be thrown into flux, leading to higher costs, scarcity, and ultimately higher consumer prices.”

He continues to outline priorities for retailers looking to position themselves for success in the coming year, “Any brands that want to thrive in the coming year should focus on innovative pricing and promotions, agile merchandising, and—always—adapting to changing consumer priorities.”

Read the full article HERE