Who International Retailers Hire to Crack the US Market

Matt Katz shares strategies for retailers to consider when entering a new market in this Business of Fashion article.

Matt emphasizes the importance of securing, and training, the right talent for customer-facing roles. He tells BoF, “The adage is right, you have one chance to make a first impression,” he said. “In the past, you could make a mistake, and it wouldn’t be as visible as it is today. But customers are very willing to share their stories in a way that moves pretty quickly and it’s really hard to recover.”

Read the full article HERE