CASE STUDY

Automated Customer Journey to Drive 50% Premium Growth at a Global Insurance Company

Challenge

A global insurance company experienced an SME growth opportunity, but faced profitability challenges due to patchwork systems and processes and poorly curated underwriting data.

The company needed help to develop an optimized customer journey and systems platform to profitably capture this growth opportunity.

Approach

  • Developed structured understanding of preferred broker journey for SME clients for winning business
  • Built and deployed highly automated systems platform: multi-country, multi-product, portal and API connectivity
  • Created ‘proof of concept’ in two countries: Rapid implementation of ‘quote and bind’ MVP, focused broker partnerships to test and drive adoption
  • Provided execution and scale-up support, driving towards target-operating model vision and tracking results

Results

I.

Engaged users from over 40 global, regional, and local broker organizations on the platform

II.

Generated over $12M GWP in year 1 from single policy new business and portfolio transfers

III.

Identified 50% premium growth from SMEs within 4 years

Results

I.

Engaged users from over 40 global, regional, and local broker organizations on the platform

II.

Generated over $12M GWP in year 1 from single policy new business and portfolio transfers

III.

Identified 50% premium growth from SMEs within 4 years

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