CASE STUDY

Identified $21B Market Entry Opportunity for Iconic Digital Marketplace

Challenge

A global ecommerce marketplace faced rising competitive threats from growing refurbished tech-focused companies.

The company wanted to analyze the online seller refurbished market, competition, and supply chain to size the opportunity and identify strategic levers to win the vertical.

Approach

  • Analyzed the online seller refurbished market, competition, and supply chain to size the opportunity and identify strategic levers to enable client’s right to win the global refurbished vertical
  • Identified ways to drive growth and engage consumers
  • Benchmarked against 6 key competitors and new entrants to identify capability gaps and strengths to leverage
  • Identified opportunities to enhance marketing efforts

Results

I.

Identified global online seller refurbished market opportunity of $21B with a 7% CAGR for 5 years

II.

Developed go to market strategies and specific tactics to win focus vertical dependent upon each sub-category

III.

Provided insights to augment the initial insights for additional input into the seller refurbished commercial strategy

Results

I.

Identified global online seller refurbished market opportunity of $21B with a 6.7% CAGR for 5 years

II.

Developed go to market strategies and specific tactics to win focus vertical dependent upon each sub-category

III.

Provided insights to augment the initial insights for additional input into the seller refurbished commercial strategy

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