CASE STUDY
Developed Market Strategy to Drive Company Revenue and Support Environmental Sustainability
Challenge
A global ecommerce marketplace faced rising competitive threats from growing refurbished tech-focused companies. The company wanted to analyze the online seller refurbished market, competition, and supply chain to size the opportunity and identify strategy levers to win the vertical.
Approach
Our team analyzed the online seller refurbished market, competition, and supply chain and benchmarked against 6 key competitors and new entrants to identify capability gaps and strengths to leverage. We then identified ways to drive growth, engage consumers, and enhance marketing efforts and developed go-to-market strategies and specific tactics to win focus vertical dependent upon each sub-category.
Results
A $21B market opportunity with ~7% CAGR for 5 years
The opportunity to expand seller refurbished offerings to increase seller value and reduce used phone waste in the supply chain by 50%
The use of personalization and AI to drive refurbished electronics sales lowering the price point for customers and extending product life by 100%
Related Services
Results
A $21B market opportunity with ~7% CAGR for 5 years
The opportunity to expand seller refurbished offerings to increase seller value and reduce used phone waste in the supply chain by 50%
The use of personalization and AI to drive refurbished electronics sales lowering the price point for customers and extending product life by 100%
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