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Securing Lifelong Customers in a Disruptive Banking Market: Lessons Learned from Other Industries

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Insight

Securing Lifelong Customers in a Disruptive Banking Market: Lessons Learned from Other Industries

SSA & Company’s John Rodgers and Kim Muhota authored “Securing Lifelong Customers in a Disruptive Banking Market: Lessons Learned from Other Industries” for Banking Exchange. The article offers lessons learned from other industries, insights from digital leaders, and strategies that can help financial firms to attract and retain Millennial and GenZ customers.

Read the full article here.

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