Despite good intentions to create performance visibility, many companies chased the wrong shiny object and left EBITDA on the table. Years ago, the “dashboard war room” represented the holy grail of big data. But in reality, few companies delivered game-changing results. Many businesses simply digitized existing reports rather than building strategic dashboards, aligning the entire business around them, and integrating them into decision-making. Companies that missed the mark on digital dashboards have a sizable prospect for faster value creation.

Link to full article