Insight
The New Rules of Email
Email marketing allows retailers to target a massive audience with extreme precision. Nick Kramer shares insight in this Retail TouchPoints article.
Learn MoreCustomer Data Platforms are designed for the new realities of retail. Nick Kramer was quoted in Retail TouchPoints article “The Ultimate Guide to CDPs” about the potential impact CDPs could have on the industry.
Nick describes what CDPs can do for companies, “The fundamental purpose of a CDP is to capture every [consumer] touch point, but also understand those touch points. CDPs also need to rapidly integrate third-party data from credit card companies and companies selling behavioral and demographic data. That means the CDP must deal with issues of data quality, data mapping and completeness.”
He continues, “A CDP is about understanding how your customer behaves in all the touch points with your brand, as well as as much of their behaviors that you can capture outside of your brand. The combination of first- and third-party data makes [the CDPs’ role] more expansive.”
Read the full article here.
Email marketing allows retailers to target a massive audience with extreme precision. Nick Kramer shares insight in this Retail TouchPoints article.
Learn MoreVice President Nick Kramer was featured in "How Capital One Improves Visibility Into Snowflake Costs" VentureBeat about Capital One's partnership with Snowflake and how its first product, Slingshot, helps enterprises manage cloud costs and automate governance.
Learn MoreIn RetailTouchPoints special report, "A New World of Workforce Management: Using the Right Tech to Respond to Leaner Staffs," Vice President Nick Kramer outlines how to make the most of your organization's current workforce and offers a look into the future of talent in retail.
Learn MoreChain Drug Review published an article written by Matt Katz, Chris Ventry, and Nick Kramer. The piece looks
Learn MoreNick Kramer, Vice President Digital – Data & Analytics contributed to a Special Report by Retail TouchPoints looking
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