Matt Katz was featured in this Retail TouchPoints article looking at how the traditional back-to-school shopping season has changed.

Matt explains what he expects to see in the upcoming back-to-school season, “I think that the back-to-school season target audience has expanded. It’s still moms shopping for kids, but it’s also kids shopping for themselves, and for people in general shopping for their activities and lifestyles. It includes not just clothing, footwear and school supplies, but also housewares, decorative items and electronics. You’re targeting college students moving into apartments or dorm rooms, but you’re also targeting what you’re going to do in your home when you know you have an empty nest and you recover [the student’s] room.”

He emphasizes the Importance of knowing the customer you’re trying to reach, ”In the case of kids going to college, you know they’re buying at home on the web and scheduling pickup for where they’ll be. [Retailers must consider] how we’re presenting product online and photographing it, as well as how to share the dimensions of the product. What technologies, such as AR, do you have to allow people to visualize and set up dorm rooms?”

Read the full article here.