Insight
As AI Scales, Infrastructure Challenges Emerge
As organizations continue to experiment with AI, Nick Kramer outlines what to expect to see in terms of innovation and expansion of AI over the next year in AI in this CIO article.
Learn MoreNick Kramer, Vice President Digital and Analytics, and John Blankenbaker, Principal Data Scientist, were quoted in a Retail TouchPoints special report on the great potential they see for intent data.
Nick looks at the potential for a highly personalized customer experience stating, “When grouped together, retail marketers can uncover new ways to engage with these shoppers, while extrapolating engagement patterns to better interact with similar audiences.”
John positions intent data as a lens into the mind of a customer expressing, “Intent data is where you see the actual choice set — both in terms of moving up and down the price ladder but also as to which products might be exchangeable in the customer’s mind.”
Both Nick and John agree that companies will win by supplementing their own data with large amounts of purchased and acquired data and that ultimately, intent data is essential to the personalization of the customer experience.
Download the full report here.
Nick Kramer serves as Vice President, Digital – Analytics at SSA & Company
John Blankenbaker serves as the Principal Data Scientist at SSA & Company
As organizations continue to experiment with AI, Nick Kramer outlines what to expect to see in terms of innovation and expansion of AI over the next year in AI in this CIO article.
Learn MorePierre Buhler discusses applications of OpenAI-powered tools in Financial Services in this CNBC article.
He notes the advantages of OpenAI in Financial Services, “OpenAI already has network advantages in financial services because of its ample funding and early focus on use cases for banks.”
Learn MorePierre Buhler discusses new regulations imposed on TD Bank in the wake of its recent money-laundering scandal in this American Banker article.
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