Insight

Matt Katz Interviewed by Retail Dive: “How the coronavirus altered DTC’s relationship with brick and mortar”

< BACK TO INSIGHTS

Insight

Matt Katz Interviewed by Retail Dive: “How the coronavirus altered DTC’s relationship with brick and mortar”

Matt Katz, Managing Partner and Head of Retail & Consumer Packaged Goods was interviewed by Retail Dive on shifting trends in the Direct to Consumer market towards investing in brick-and-mortar locations. Matt looks at the strategy behind this shift, “Direct-to-consumer brands recognized that opening stores provided additional connectivity with a customer so that it wasn’t simply transactional.” He goes on to explain how the added relationship benefits make investing in real estate worthwhile, even in a pandemic.

You can read the full story here.

Authors

Related Services

Recommended Insights

Insight

Celebrating International Women’s Day 2025

To celebrate International Women’s Day, we asked the women of SSA & Company to share what brings them

Learn More

Insight

Some CX Moments Matter More Than Others—Invest in Ones That Count Most

John Rodgers and Rajeev Aggarwal emphasize the need to find ways to invest in the moments that matter, even when engaged in cost cutting in this Insurance Innovation Reporter article.

Learn More

Insight

The 8 New Rules of IT Leadership – And What They Replace

Nick Kramer highlights the transformation of the CIO role in this CIO article.

Learn More

Stay up-to-date with our latest news

Name(Required)