Matt Katz, Managing Partner and Head of Retail & Consumer Packaged Goods, and Director Sujata Dantiki, recently published an article on affiliate marketing in Retail TouchPoints. The pair explored how affiliates could be used to reach customers during the pandemic, as most retailers continue to remain closed for in-store shopping. The article provides a look at how to implement an affiliate marketing campaign successfully, and how it can transform your business.
You can read the full article here.
Growth Equity Today: Adapting Buyout Playbooks to Accelerate Performance
Growth equity firms today face extraordinary market characteristics. Hold periods have extended, many investments are ‘upside down,’ and fund IRRs, on average, have turned negative. Additionally, capital costs have increased, and raising capital has grown increasingly difficult.
Learn More
Matt Katz shares insights into the changing DTC retail market in this Retail Dive article.
Learn More
As customers continue to demand more personalization and transparency from retailers, Nick Kramer highlights how AI can make this easier for companies in this Retail TouchPoints article.
Learn More