Matt Katz is featured in this Barron’s article examining consumer spending over this Black Friday and Cyber Weekend.Learn More
Artificially generated, synthetic data has the potential to be used in place of historic data in certain use cases. Principal Data Scientist John Blankenbaker was featured in “What Is Synthetic Data? Generated Data to Help Your AI Strategy” in CIO discussing the ways synthetic data can be used.
John notes how synthetic data can be used to fill in gaps in existing data, “Another common problem is to balance out a data set. For example, a historic data set might be composed of 99% non-fraudulent transactions and less than 1% fraudulent ones. Many models will decide that the most successful policy will be to label every transaction as non-fraudulent.”
He continues on to explain the intricacies of using this as a tool, “It will only be useful if the synthesis process captures whatever it is about a transaction that indicates fraud. Which is unlikely to be obvious because then we’d use that as our fraud detector.”
John adds that it could also be useful in testing new software elaborating, “If we want to see how our infrastructure handles a large number of user accounts, it is easy to write a program that connects to our website and signs up synthetic users.”
Read the full article here.
Matt Katz was featured in this Reuters article speaking about consumer spending during cyber weekend.Learn More
Matt Katz was featured in this Digital Commerce 360 article about why the beauty category is poised to win big this holiday season.Learn More