Fears of recession persisted for much of 2023 but now, analysts are cautiously shifting the conversation. Matt Katz was featured in this WWD article discussing how retail will be impacted in 2024 as fears of recession ease.

Matt explains what to expect in the upcoming year, “We need a bit more time for the soft landing language to resonate before fears of recession narrative moves from the forefront. We could see a continuation of reduced consumer spending into the New Year. From a consumer psyche perspective, one difficult episode or downturn in the stock market, one difficult message, can reenergize that recession conversation.”

He continues, stating, “If we get a handful of months with positive news, that will help. As the price of gas and the price of food continue to come down or level off, that eases concerns and puts more disposable dollars in consumers’ pockets.”

Read the full article HERE