Insight
6 Barriers to Becoming a Data-Driven Company
Nick Kramer was quoted in this article in CIO Online looking at the barriers that prevent companies from becoming data driven.
Learn MoreThe growth of DTC companies in recent years has paved the way for digitally-native brands while simultaneously transforming standards for the rest of the retail industry. Managing Partner Matt Katz was featured in Retail Dive article, “These 10 DTC Darlings Helped Pave the Way for Digitally Native Brands. Where Are They Now?” looking at what retailers need to do to compete with popular DTC and digitally-native brands in today’s market.
Matt looks at what new brands should consider during periods of growth, “Brands need to be very careful about the type of awareness they’re creating because the quick growth can be quickly reversed to rapid decline.”
He emphasizes strategies to stay competitive in a market saturated with digitally-native and DTC brands, “Brands and retailers need to be everywhere the consumer is, and the consumer will dictate where it is he or she wants to be. It’s a brand’s or retailer’s requirement to be there.”
Read the full article here.
Nick Kramer was quoted in this article in CIO Online looking at the barriers that prevent companies from becoming data driven.
Learn MoreWe are pleased to announce the addition of Pierre Buhler as a Managing Director. Pierre will have a focus on Banking and the use of technology, client digitization, and data analytics to drive business results in the US and Europe.
Learn MoreNick Kramer was featured in this Retail TouchPoints article about ways retailers can leverage data and digital tools to personalize the customer experience.
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