Matt Katz is featured in this Barron’s article examining consumer spending over this Black Friday and Cyber Weekend.Learn More
The growth of DTC companies in recent years has paved the way for digitally-native brands while simultaneously transforming standards for the rest of the retail industry. Managing Partner Matt Katz was featured in Retail Dive article, “These 10 DTC Darlings Helped Pave the Way for Digitally Native Brands. Where Are They Now?” looking at what retailers need to do to compete with popular DTC and digitally-native brands in today’s market.
Matt looks at what new brands should consider during periods of growth, “Brands need to be very careful about the type of awareness they’re creating because the quick growth can be quickly reversed to rapid decline.”
He emphasizes strategies to stay competitive in a market saturated with digitally-native and DTC brands, “Brands and retailers need to be everywhere the consumer is, and the consumer will dictate where it is he or she wants to be. It’s a brand’s or retailer’s requirement to be there.”
Read the full article here.
Matt Katz was featured in this Reuters article speaking about consumer spending during cyber weekend.Learn More
Matt Katz was featured in this Digital Commerce 360 article about why the beauty category is poised to win big this holiday season.Learn More