Consumers plan to spend $10.6 billion on Halloween this year. Managing Partner Matt Katz was featured in How Halloween Became a $10B Business for Retailers in Retail Dive about how the Halloween shopping season has evolved over the years.

Matt explains changes he has seen in recent years, “I think what you’ve seen in the last decade is fourth quarter promotions starting earlier and earlier and earlier. It gives the retail community more opportunity to market and promote Halloween as a festive holiday, and it’s moved from the candy aisle in the grocery store to home and more mainstream mall-based retail.”

He continues, elaborating on how these trends are representative of broader trends across industries and seasons, “Channels have been bleeding for a long time. Bookstores have become convenience stores. Convenience stores have become food stores. Department stores have entertainment locations and restaurants. Retail has always been on the quest for more share of shopper mind and shopper wallet. Halloween, fall — all that becomes part of this push to capitalize on consumers’ holiday spending.”

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