As curbside pickup remains a popular option among shoppers, retailers are testing new ways to drive more sales. Managing Partner Matt Katz was featured in “How Big-Box Retailers Are Trying to Get Shoppers to Add More to Their Curbside Pickup Orders” in ModernRetail about the power of combined conveniences, like Target’s partnership with Starbucks, to drive both sales and customer loyalty.

Matt notes how it’s time for retailers to revamp their curbside offerings to appeal to a post COVID world, “Coming out of Covid, as retailers have become more comfortable with fulfilling pickup orders, it’s natural that they now want to create a more enjoyable curbside experience.”

He continues to reflect on the potential for partnership programs to drive sales and loyalty at retailers like Target, “Combined conveniences can also drive customer lifetime value — particularly at a store like Target, which customers visit more frequently than, say, department stores. The concept also extends to curbside returns, which can make returning less of a hassle than the in-store customer service experience.”

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