Insight
6 Barriers to Becoming a Data-Driven Company
Nick Kramer was quoted in this article in CIO Online looking at the barriers that prevent companies from becoming data driven.
Learn MoreAs curbside pickup remains a popular option among shoppers, retailers are testing new ways to drive more sales. Managing Partner Matt Katz was featured in “How Big-Box Retailers Are Trying to Get Shoppers to Add More to Their Curbside Pickup Orders” in ModernRetail about the power of combined conveniences, like Target’s partnership with Starbucks, to drive both sales and customer loyalty.
Matt notes how it’s time for retailers to revamp their curbside offerings to appeal to a post COVID world, “Coming out of Covid, as retailers have become more comfortable with fulfilling pickup orders, it’s natural that they now want to create a more enjoyable curbside experience.”
He continues to reflect on the potential for partnership programs to drive sales and loyalty at retailers like Target, “Combined conveniences can also drive customer lifetime value — particularly at a store like Target, which customers visit more frequently than, say, department stores. The concept also extends to curbside returns, which can make returning less of a hassle than the in-store customer service experience.”
Read the full article here.
Nick Kramer was quoted in this article in CIO Online looking at the barriers that prevent companies from becoming data driven.
Learn MoreWe are pleased to announce the addition of Pierre Buhler as a Managing Director. Pierre will have a focus on Banking and the use of technology, client digitization, and data analytics to drive business results in the US and Europe.
Learn MoreNick Kramer was featured in this Retail TouchPoints article about ways retailers can leverage data and digital tools to personalize the customer experience.
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