There has been a spike in the number of DTC brands going public via SPACs this past year. Managing Partner Matt Katz shared his insights with Retail Dive for a deep dive article, “‘A Gold Rush’: Inside the Rise of SPACs” looking into the benefits of going public through SPACs and how it can ultimately lead to higher valuations.

Matt explains why going public via SPACs can be a good option for DTC brands with high potential for growth, “They have an ability to market their future performance. You can go public through SPAC, but then the real work starts. Managing the business to the expectation of your new stakeholders is very important.”

Read the full article here.