An outdoor recreational brand faced retail distribution channel consolidation and changing consumer shopping behaviors. The CEO wanted to sustainably accelerate business transformation via enhanced digital capabilities to grow revenue by 50% within 3 years.
The SSA & Company team identified ways to drive growth and engage consumers across the path to purchase with a digital experience audit. We assessed digital maturity through DIITM, AI-driven surveys, internal & external benchmarks, and research, and planned to build digital capabilities through training/ upskilling, org design, and effective ways of working. In doing this, we identified opportunities to enhance efficiency, working dollar spend, collaboration, and alignment on digital. The implementation of SSA & Company recommendations allowed the client to take advantage of COVID-driven changes in customer behavior to outperform outdoor equipment competitors during sudden, rapid growth.
30% increase in e-commerce sales within 6 months
Identified the ability to fund growth goals and deliver up to 17% in cost savings
30% increase in e-commerce sales within 6 months
Identified the ability to fund growth goals and deliver up to 17% in cost savings
A multinational fast fashion retailer faced significant merchandise performance issues, poor real estate decisions, and lacked management discipline and governance.
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A digitally native retailer, and certified B Corporation, faced increased competition and flat revenue after exponential growth.
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A global chocolatier needed to unify and optimize a holistic, omnichannel promotions strategy that balanced shipping costs, promotions, and the user experience.
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