Client Impacts

Enabled Omnichannel Growth to Drive 30% Increase in E-commerce Sales for Outdoor Retailer

Capabilities
Retail & Consumer Packaged Goods

Challenge

An outdoor recreational brand faced retail distribution channel consolidation and changing consumer shopping behaviors.

The CEO wanted to sustainably accelerate business transformation via enhanced digital capabilities to grow revenue by 50% within 3 years.

Approach

  • Identified ways to drive growth and engage consumers across path to purchase with digital experience audit
  • Assessed digital maturity through DIITM, AI-driven surveys, internal & external benchmarks, and research
  • Planned to build digital capabilities through training/ upskilling, org design, and effective ways of working
  • Identified opportunities to enhance efficiency, working dollar spend, collaboration, and alignment on digital

Results

I.

30% increase in e-commerce sales within 6 months

II.

Identified ability to fund growth goals and deliver up to 17% in cost savings

III.

Implementation of recommendations allowed client to take advantage of COVID-driven changes in customer behavior to outperform outdoor equipment competitors during sudden, rapid growth

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