Drove 38% Higher AI Adoption Through Peer-Led Change Program at Life Insurer

Capabilities
Insurance
Peers working together at change program at Life Insurer

Challenge

A life insurance company made AI tools available across a 3,000-person workforce but saw slow, inconsistent adoption and no productivity lift amid a risk-averse, change-resistant culture.

The company needed help to enable employees to leverage AI in a sustained, habitual way within daily work to realize productivity lift.

Approach

  • Conducted an AI Change Readiness Survey to surface adoption barriers
  • Designed a peer-led program built on existing social networks
  • Trained Coaches and Champions to guide User Groups
  • Equipped teams with Single-Point Lessons and an AI-Enabled Problem-Solving Guidebook
  • Deployed Daily Prompts over an eight-week cycle

Results

Number 1

38% greater AI tool usage within 4 weeks among User Group members than non-participating peers

Number 2

Full Champion ownership by Week 5 — three weeks ahead of the planned Week 8 transition

Number 3

2–4 analyst hours/week eliminated via a User Group agent that scanned PDF reports and auto-populated spreadsheets

Number 4

5 business days to build a marketing plan typically requiring months, through iterative collaborative AI prompting

Experts