Digital Strategy Market Sizing Outlines Path to 100%+ Revenue Growth for Global Chocolatier

Challenge

A global chocolatier faced an increased market competition and lacked a global digital strategy to drive revenue growth.

The company needed to understand current market dynamics and develop and operationalize a global digital strategy to realize their long-term vision.

Approach

• Interviewed 30+ company stakeholders, including board members, global leaders, and regional heads
• Conducted external market analysis, including deep dives into 29 digital leaders with 13 in-depth interviews
• Benchmarked digital maturity against core and broader competitive market
• Analyzed internal data including financial, marketing, and sales performance and trends
• Worked with leadership to iterate plan to operationalize the digital strategy