Challenge
A global chocolatier faced an increased market competition and lacked a global digital strategy to drive revenue growth.
The company needed to understand current market dynamics and develop and operationalize a global digital strategy to realize their long-term vision.
Approach
- Interviewed 30+ company stakeholders, including board members, global leaders, and regional heads
- Conducted external market analysis, including deep dives into 29 digital leaders with 13 in-depth interviews
- Benchmarked digital maturity against core and broader competitive market
- Analyzed internal data including financial, marketing, and sales performance and trends
- Worked with leadership to iterate plan to operationalize the digital strategy
Results
Quantified the opportunity in the overall global confectionary market to reveal areas for revenue growth
Delivered customized benchmarking and digital maturity assessment
Created 12-month execution roadmap for operationalization of digital strategy to achieve 100%+ revenue growth within 5 years