Digital Strategy Market Sizing Outlines Path to 100%+ Revenue Growth

Challenge

A global chocolatier faced an increased market competition and lacked a global digital strategy to drive revenue growth. The company needed to understand current market dynamics and develop and operationalize a global digital strategy to realize their long-term vision.

Approach

To give the client a better understanding of the market we interviewed 30+ company stakeholders, including board members, global leaders, and regional heads and conducted external market analysis, including deep dives into 29 digital leaders with 13 in-depth interviews. We then benchmarked their digital maturity against core and broader competitive market and analyzed internal data including financial, marketing, and sales performance and trends. Working with leadership, we used our findings to iterate a plan to operationalize a digital strategy.