Improved Pricing & Promotions Strategy for Certified B Corporation

Challenge

A digitally native retailer, and certified B Corporation, faced increased competition and flat revenue after exponential growth. The company sought to use pricing, promotions, and improved affiliate channel management to drive contribution margin and profitable growth in a dynamic market.

Approach

The SSA & Company team utilized data science to reveal customer behavior patterns within the data to drive prediction and leveraged external research for competitive analysis & best practices in a dynamic, competitive market. We created models to enhance the approach to affiliate channels through better attribution & prioritization, built and applied a strategic pricing framework to update prices across the product portfolio, and re-imagined the approach and plan for promotions beyond discounts.