Nick Kramer was featured in this Retail TouchPoints article about ways retailers can leverage data and digital tools to personalize the customer experience.
Nick explains the power of certain digital tools in retail, “Fundamentally, digital signage offers the potential for real-time, personalized information, allowing retailers to quickly and easily change pricing, promotions and other information. One of the promises of digital displays is personalization. This becomes particularly powerful when displays are integrated with the consumer’s mobile device via geofencing, which can enable retailers to tailor messaging and promotions displayed on screens to specific customer segments based on factors such as their location, purchase history or preferences. This can help increase the relevance and effectiveness of marketing efforts.”
