CASE STUDY
Optimized Promotions & Shipping to Increase Profitability at Global Chocolatier
Challenge
A global chocolatier’s profitability had eroded to <3% net profit, including a $2.4M/year loss on shipping. The company needed to unify and optimize a holistic, omnichannel promotions strategy that balanced shipping costs, promotions, and the user experience.
Approach
The SSA & Company team acquired and mined three years of historical data, and analyzed patterns of correlation and causality within customer behavior, distribution network impact, and promotion financial impact. We built a predictive model for determining the optimum use of shipping and promotions as growth levers, and planned a 14-month omnichannel Promotions Calendar.
Results
Increased North American e-commerce profitability by 25% in year 1
Drove 6% EBITDA improvement in year 1
Identified an annual shipping cost savings of 20%
Related Services
Results
Increased North American e-commerce profitability by 25% in year 1
Drove 6% EBITDA improvement in year 1
Identified an annual shipping cost savings of 20%
Engage with SSA
We partner differently. Shoulder to shoulder, we solve today’s toughest business problems with you.