The pandemic has redefined the relationship between retailer and consumer. Managing Partner Matt Katz was featured in The Business of Fashion article “Retail Employees Are Under Attack. Here’s What Brands Can Do” about the impact of pandemic forces on the in-store shopping experiences for retail workers and consumers.

Matt notes the broad impact of the pandemic, “Covid has always been an economic, social, and health issue and the companies that are doing it the best are addressing those three areas in all of their policies.”

He further explains what retailers can do to get ahead during uncertain times, “Retail has always been about human interactions and that interaction is important for the associate. Friendships and the camaraderie and the competitiveness of store associates is what drives retail success”

Read the full article here.