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Vinod Prashad

Managing Director, Digital & Analytics

Vinod has 20+ years of experience in senior consulting roles serving clients across the US, Canada, Europe, and Asia. He brings expertise in using data to deliver high-impact, analytics-driven transformation engagements, drive customer & growth opportunities, develop strategies for operational improvements, and build data science capabilities to drive top-line and bottom-line results.

At SSA & Company, Vinod plays an integral role in the firm’s digital transformation and advanced analytics offerings. He works across sectors to deploy cutting-edge advanced analytical techniques, facilitate operating model transformations, and support M&A activities for clients. He leads teams that utilize these techniques on complex structured and unstructured datasets such as machine learning and natural language processing in order to identify new, actionable insights.

Before joining SSA & Company, Vinod held senior strategy and analytics roles with Ernst & Young and Deloitte Consulting. As a co-founder of Essex Lake Group, he helped grow the firm to a leader in digital transformation. Vinod received his MBA from Wharton Business School and began his career at McKinsey & Company.

Vinod is based in New York but has traveled to over 40 countries. When he is not working or traveling, he enjoys tennis, hiking, and meditation.


  • Wharton School of the University of Pennsylvania, MBA
  • Franklin & Marshall College, B.A. in Economics and Mathematics

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Latest Insights


Is Corporate America KPI’d Out?

There’s a better approach to getting the most out of key performance indicators. John Rodgers and Vinod Prashad outline strategies for organizations to measure meaningful metrics and unlock the potential of their KPIs in this Financial Executives International article. Read a preview of the article below.

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Deposit Growth in Tricky Times

The “deposit wars” continue as securing deposits remains a top issue for banks in an uncertain market. Vinod Prashad discusses the increasing competition for bank deposits in this ABA Banking Journal article. 

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10 Key ESG and Sustainability Trends for Business, IT

ESG has become standard practice across nearly every industry, and companies that don’t fully embrace it will be

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